Pet Paradise Brand Campaigns

KEY SKILLS: Art Direction, Creative Strategy, Digital Design, Copywriting

In the Sales Journey campaign, I developed kinetic composite imagery to highlight the luxury and versatility of the Mercedes-Benz brand. Designed as part of an ongoing, targeted communications series, each piece connects the diversity of the vehicle lineup with the distinct lifestyles of its buyers. The dynamic visuals integrate with an asymmetrical gate fold direct mail format, increasing memorability while reinforcing a bold, premium brand identity.