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Mercedes-Benz Vans/ Freightliner Sprinter
Brake Campaign

I created this interactive national brake campaign for Mercedes-Benz Vans and Freightliner Sprinter as a custom diecut piece with a sliding panel that, when pulled, revealed the benefits of using OEM parts. After designing and constructing the prototype, I worked with our engineering and fulfillment teams to verify print and assembly accuracy, confirming the integrity of the deliverable and ensuring the final product met expectations. When building out additional channels for this campaign, I created a .GIF to further encourage customer engagement and response.