Pet Paradise Brand Campaigns

KEY SKILLS: Art Direction, Creative Strategy, Digital Design, Illustration, Copywriting, Voiceover

“We Know You” is a brand campaign I developed and art directed that celebrates the personalized experience every pet receives at Pet Paradise. Built around the idea of customization, the brand video tells the story while the digital assets feature hand-drawn doodles to give each piece a distinct, individual feel. From my storyboard sketches to the final suite of materials, this campaign is warm, playful, and unmistakably Pet Paradise.

Campaign Assets

Pets deserve a vacation too. “Vacation For All” is a summer campaign I developed and art directed that positioned a Pet Paradise stay as a fun and relaxing getaway for pets, not just a holding spot while their people are away. Split-screen storytelling put Cruzy side by side with her vacationing family, showing she was having just as much fun as her family and loving every minute of it.

Campaign Assets

This campaign is rooted in the idea that everything a pet needs, from boarding to grooming to day camp to veterinary care, lives all under one roof at Pet Paradise. I voiced the brand video myself, and built out the complete set of digital ads spotlighting what makes Pet Paradise different, because pets deserve the best.

Campaign Assets