Mercedes‑Benz Customer Journeys
KEY SKILLS: Art Direction, Creative Strategy, Print & Digital Design, Copywriting
Sales Journey
In the Sales Journey campaign, I developed kinetic composite imagery to highlight the luxury and versatility of the Mercedes-Benz brand. Designed as part of an ongoing, targeted communications series, each piece connects the diversity of the vehicle lineup with the distinct lifestyles of its buyers. The dynamic visuals integrate with an asymmetrical gate fold direct mail format, increasing memorability while reinforcing a bold, premium brand identity.
Tire Journey
The Mercedes-Benz Tire Journey campaign promotes Mercedes Original (MO) tires through a targeted, lifecycle-driven approach. Timed to reach customers when they are due for replacement tires, the designs emphasize superior craftsmanship through Mercedes-Benz brand colors and product imagery. The campaign delivers a cohesive, high-impact experience across direct mail, email, social, and display ads.
EQS Journey Concepts
Coming Soon!