Mercedes‑Benz Customer Journeys
KEY SKILLS: Art Direction, Creative Strategy, Print & Digital Design, Copywriting
Sales Journey
In the Sales Journey campaign, I developed kinetic composite imagery to highlight the luxury and versatility of the Mercedes-Benz brand. Designed as part of an ongoing, targeted communications series, the dynamic visuals integrate with a memorable asymmetrical gate fold direct mail format, reinforcing a brand identity that is equal parts joyful, confident, and distinctly premium.
Tire Journey
The Mercedes-Benz Tire Journey campaign promotes Mercedes Original (MO) tires through a targeted, lifecycle-driven approach. Timed to reach customers when they are due for replacement tires, the designs emphasize superior craftsmanship through Mercedes-Benz brand colors and product imagery. The campaign delivers a cohesive, high-impact experience across direct mail, email, social, and display ads.
Electric Vehicle Journey Concepts
This series of targeted service communications concepts for Mercedes-EQ owners are designed to connect maintenance and ownership moments across the customer lifecycle. Four concepts span multiple print and digital formats, using ethereal imagery to to capture a brand identity defined by innovation and forward momentum. See if you can guess which concept the client selected.
